COLOR IS PURE EMOTION: It affects our moods and is downright magical in its power to transform and influence our surroundings. With a designer's eye, we identify and translate color trends into superior-quality paints with a color palette of more than 3,400 hues.

Since 1883 we have been dreaming in color and remain committed to the vision of our founder Benjamin Moore: producing the highest-quality paint and finishing products that preserve, protect, and beautify our homes, buildings, and structures.

WHY CHOOSE BENJAMIN MOORE PAINTS?

• Superior Quality and Performance: The better the resins (binders that make the film and finish of paints) and colorants (the pigments that give the paint its unique color and hiding characteristics) the better quality and performance.
• Easy to apply products with coverage that saves time and money
• Low odor products without that lingering paint smell
• Paint that is durable, washable and scrub-able to keep walls in mint condition
• Color that unfailingly delivers "oohs" and "aahs"

 WORKING SMART AND GREEN: We're committed to developing products that minimize our impact on the environment. Years before government requirements, we eliminated lead, formaldehyde, and mercury from our paints and met VOC standards.

SUPPORT AND INSPIRATION: Our independent retailers provide inspiration and support along with service and tools that give customers confidence about their product choices, color selections, and their ability to get the best results possible. The expertise, product wisdom, and store environment of our independent retailers ensure that you get the right product, right color, and right result.

INTERIOR PRODUCTS

• Paint
• Primers
• Faux & Decorative finishes
• Wood stain
• Clear finishes
• Wood floor paint & stain
• Concrete floor products including Sealers, Enamel, Stains & Waterproofing coatings
• Metal coatings including Weatherproof and Aluminum paint that is heat resistant

 EXTERIOR PRODUCTS

• Paint including Enamel, Flat, Latex, Soft gloss & High gloss
• Primers
• Wood Stain
• Clear finishes
• Wood floor paint & stains
• Masonry sealers
• Deck coatings & maintenance including Preparation, Primers & Finishes
• Metal Coatings
• Specialty coatings for Swimming pools and Aluminum heat resistant coatings
• Concrete sealers

• Color matching
• Design services
• Color samples
• Online Personal color viewer for interior and exterior design and color palette ideas
• Color ideas that coordinate with your architectural style
• Pottery Barn color coordinating rooms
• DesignMyRoom.com

• HOW TO GUIDES for Interior, Exterior, Faux & decorative Finishes and Stains
• Calculate how much paint you will need
• Hiring a Contractor
• Tips & Hints
• Color Help

• AURA®
• Benjamin Moore®
• Benwood®
• Coatings Care®
• EcoSpec (low-VOC/low-odor latex paint)®
• Fresh Start®
• Impervex®
• Impervo®
• Iron Clad®
• Moore Paints®
• Moore's®
• MoorGard®
• MoorGlo®
• Moorlastic®
• Moorwhite®
• Studio Finishes®
• Regal®
• Universal wall-Grip®